marketing with the
head and the heart.
That’s usually all that we need to describe a brand to someone. It could be “biggest”, “coolest”, “safest” or even “ugliest”.
However these simple words that define a product or service are just the tip of the iceberg. But it’s what’s below the waterline that concerns us, the substance that supports a successful brand and makes the peak visible.
Thorough examination followed by building-up or cutting-down, literally sculpting the brand. Then putting the result into practice into everything that’s done and said. We call this process finding the company’s DNA.
This is what we help our clients with.
Carrier bags are great carriers of a brand. At least if they are stylish, high quality and perform their function – just like the new Kungsgatan 69 wallpaper bags. Now available to anyone who buys wallpaper at Kungsgatan 69.
The Tulikivi Group comprises of the Tulikivi Corporation, which is a listed family enterprise and its subsidiaries. The Tulikivi Group is the world’s largest manufacturer of heat-retaining fireplaces. Tulikivi has three product groups: Fireplaces, Saunas and Interior. Ovland and Friends have been on hand to help Tulikivi grow in the Swedish market. Our first production is a large binder full of information and educational materials for the Swedish retailers.
This year's autumn has just flown away. We have been busy with projects and tasks, and soon it is midwinter and the light returns. The long-awaited light. The photos help show what happened for us in recent months. It is a mixture of continued branding assignments for Gore Bike Wear® and Gore Running Wear® (catalog, film, web, slideshows, etc), Färghusgruppen (web, promotions, slideshow, store materials, etc) and Sail Racing (catalog, web, in-store materials etc). Top one is our new customer Tulikivi. Leading in Europe in terms of soapstone fireplaces, sauna and furnishings. We will tell you more about it later in the winter.
Eurobike, the world's largest bike trade show, is soon underway and, as before, we've helped GORE BIKE WEAR® with images and concepts for their booth. We also produced an invitation card for their aftershow dinner for VIP customers.
The spring and summer, or what to call this time of year, has been more intensive than usual. Continued assignment to develop brands Gore Bike Wear® and Gore Running Wear™ (film, web, catalogs, advertisements, trade show), Sail Racing (new web in the autumn, catalog, advertising, store materials) and the Swedish Färghusgruppen and its nine stores (campaigns , web, slideshow, television, radio, in-store materials) have given us plenty to do.
Many thanks for that.
We wish you all a relaxing summer.
Along with Färghusgruppen and Alcro / Workshop, we have produced a book that helps to plan and conduct outdoor painting in a smart and efficient way.
The book is launched in April-June through advertising, websites, dr-mailings and store materials.
Sail Racing continues to grow.
Now we have developed a new catalouge, ads and store materials. The catalog is 68 pages and reinforces the company's brand as one of the most innovative clothing brands in sailing.
The most hi-tech Sail Racing product range – 50 KTS Race Edition – is now launching a light and supple life jacket equipped with automatic gas cartridge inflation; the 50 KTS Life Vest. When exposed to a certain water pressure the gas cartridge fires and the jacket fills with air in seconds. See image below.
In total there are 375 garments and accessories as Sail Racing presents this year's catalog. Out in store from February in Scandinavia, Europe, Australia, New Zealand and Japan.
Throughout the fall, we have had the privilege to continue to engage in developing marketing communications for brands Gore Running Wear ® and Gore Bike Wear ®. It started in September with a photo session in the Dolomites. Great pictures which now forms the basis for producing catalogs, advertisements, store materials, exhibition material etc.
Always fun to work with high quality products. Now we are planning for the 2012.
Together with Sail Racing, we went to the United States and Canada to test the limits of the fastest forms of sailing on ice, Formula One Skeeter. The extreme form of sailing, the cold and the high speeds are conditions where Sail Racing's collection for autumn and winter has its natural place. Inspired by this journey we have produced an exciting new catalogue and store materials that lift the brand to new heights. The catalogue and collection are now available in stores around Sweden and Europe.
We have developed and produced new packaging design for the GORE BIKE WEAR ®
and GORE RUNNING WEAR ®. The packages are constructed and designed for the
newly developed collection of underwear, which goes by the name Base Layer.
Ovland and Friends AB Järnvägsplan 2B, 632 20 Eskilstuna | Norra Allégatan 5, 413 01 Göteborg
